THE EYES OF BEAUTY & SCIENCE

BEHIND IT ALL

Beauty is boundless. With continuous reinvention, new technological conceptions, limitless connections and copious possibilities, expect a plethora of fascinating innovations and perfected formulations at BeautyAsia 2026, Asia’s most established and trusted beauty and wellness networking platform.

The 28th edition of this annual showcase is a gathering of prestigious international exhibitors and global businesses from around the world. A well-regarded event and a successful networking stage, BeautyAsia Singapore is the perfect gateway into the Southeast Asian region and the ultimate avenue to test bed pioneering products, initiate market penetration and engage in brand strengthening.

Singapore has the qualities ideal as the starting ground for international brands. The ease of doing business, the presence of diverse opportunities, the high adoption rate of new trends and products, and the consumers’ willingness to spend on quality and innovative solutions, makes the country an evident market to tap in. The fast-paced lifestyle amplifies the attractiveness of products that are easy to use and are multi-functional, as efficacy is key.

With a promising outlook for the beauty and wellness industry, begin a journey of discovery with up-to-the-minute trends, sought-after products and fundamental developments in beauty science at BeautyAsia from 20 to 22 April 2026.

VALUABLE CONTENT & AUTHENTIC INTERACTION

Leading pavilions from Japan, Poland, Singapore and Taiwan were markedly present at the 2025 edition of BeautyAsia. The event had brought together international exhibitors from 21 countries, with notable participants from Australia, China, Germany, Hong Kong, Israel, Italy, Macau, Malaysia, South Korea, Switzerland, UAE and USA as well. All of whom displayed an exciting showcase of the newest trends and a vast range of products. Trade professionals participated in experiential demonstrations and unlocked new enticing business opportunities during the three-day beauty and wellness extravaganza.

Encouraging feedback from exhibitors were cited:

“Attending BeautyAsia in Singapore was a fantastic experience and a significant milestone for our company as we embark on exporting to Asian markets. This prestigious event provided us with invaluable opportunities to connect with industry leaders, showcase our products, and gain deeper insights into the dynamic beauty sector in Asia. We are excited about the possibilities ahead and grateful for the chance to be part of such an inspiring event!” Ms. Klaudia Czerniak, Sales specialist of Avicenna Oil, said.

Ms. Ito, CEO of NAMOW, commented: “We have started our overseas expansion this year, and this was our first time exhibiting at BeautyAsia Singapore. Although we had little experience in overseas business and did not have much experience in exhibitions, we were able to finish with a very high-quality experience. Perhaps because there was screening of visitors, there were very good contact with visitors and business negotiations in both quantity and quality. We are continuing negotiations and communication with the people we met at BeautyAsia and have built good relationships with them.

I think this is a very good exhibition for companies considering expanding overseas or expanding their sales channels into the Asian area. Based on the knowledge we gained from this experience, we plan to actively expand overseas business even further. We are truly grateful to the organisers for their well-thought-out plan, which allowed us to achieve such good results. I am also very happy to have had the opportunity to meet the visitors and organisers of the event, as well as the exhibitors and everyone I met.”

Ms. Katarzyna Ziarko, CEO of Masthef, added: “Participating in the BeautyAsia Singapore 2025 was a unique opportunity for our start-up to present products to the Asian market. Hundreds of visitors, dozens of conversations gave us an incredible lesson of foreign trade and of making contacts in a different culture. The experience we gained in BeautyAsia Singapore is incomparable to any other event in our business career so far.”

Setting our sights on 2026…

We would continue to see the growing emphasis on the interconnectedness between physical and mental well-being. The importance of nurturing one’s mind, body, and soul and let that inner beauty glow. Look forward to innovative, customisable products for both men and women - designed to deliver a personalised experience with a hint of everyday luxury.

Save the dates now in your calendar!

Uncover what’s next in the 28th edition of BeautyAsia 2026 April 20-22 at Marina Bay Sands, Singapore.